Congratulations to my good friend, Andrew, who, along with his partner, Christian, just launched a new company: Genius Switch Studio. Based in Portsmouth, NH these guys have a nationwide creative collective of excellent talent and can handle plenty of multidiscplinary work, including

Design
Web
Animation
Video (pre-pro, production, post-production)
Sound design

Have a look: GeniusSwitchStudio.com. Or follow ‘em on Twitter @genius_switch.

Happy creatives produce great work; help them to do that.

This post is based on a presentation I’m putting together for my account team at the agency. Many of these points might seem obvious, but in a time when clients are demanding more from us for less and smaller creative shops are looking [...]

Writing subject lines can be tricky. They’re difficult because they offer your message two hurdles. First, if a message is marked as spam, more often than not, it is because of the content of the subject line, not the actual message. And secondly, you have to write a subject line that not only gets past [...]

Piece-by-bloody-piece, this site is coming along. I’ve added a page called Freebies and will use it to house free, informative articles.
Check it out.