This stuff is certainly not new (as you’ll see by the “Cannes 2007″ signage), but I just came across it and thought it was awfully cool.
The Black Bag family of sites (a career-oriented network for creative professionals) started the Diary of a Creative Director—a series of insightful video interviews with some of the top CDs [...]

It amazes me that so many big companies, i.e., IKEA, still struggle with email marketing creative.  It’s not rocket science, and yet, most of the promotional email I receive, particularly from retail companies, is unreadable or missing key components of the message.
System text is your email’s best friend
This IKEA example is a great one. Note [...]

I admit it. I’m a sucker for an aspirational* message. When it’s done well, that is. And the new-ish (launched January 6) Kaplan University Talent spot meets that criterion.
Here’s why I like it. Nearly all educational messages are aspirational in nature. And every-single-one-of-’em talks about change. I know, because I’m guilty of contributing to that [...]