Archive for the ‘copywriting’ Category

How to empower your creative team to produce great work

Happy creatives produce great work; help them to do that.

This post is based on a presentation I’m putting together for my account team at the agency. Many of these points might seem obvious, but in a time when clients are demanding more from us for less and smaller creative shops are looking [...]

Posted by DMo on March 23rd, 2009

Filed under advertising, copywriting, design | No Comments »

Email marketing tip: Writing subject lines

Writing subject lines can be tricky. They’re difficult because they offer your message two hurdles. First, if a message is marked as spam, more often than not, it is because of the content of the subject line, not the actual message. And secondly, you have to write a subject line that not only gets past [...]

Posted by DMo on February 26th, 2009

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Freebies

Piece-by-bloody-piece, this site is coming along. I’ve added a page called Freebies and will use it to house free, informative articles.
Check it out.

Posted by DMo on February 26th, 2009

Filed under Communication, Web, advertising, copywriting, design | No Comments »

Which portfolio website is best for copywriters and designers?

Here’s a look at the pros/cons and usability of creating portfolios on CreativeHotlist.com, FigDig.com and CarbonMade.com. Personally, I use all three, but for different reasons. Click past the jump to read why.

Posted by DMo on February 20th, 2009

Filed under Web, advertising, copywriting, design | 1 Comment »