Archive for the ‘advertising’ Category

Freebies

Piece-by-bloody-piece, this site is coming along. I’ve added a page called Freebies and will use it to house free, informative articles.
Check it out.

Posted by DMo on February 26th, 2009

Filed under Communication, Web, advertising, copywriting, design | No Comments »

Which portfolio website is best for copywriters and designers?

Here’s a look at the pros/cons and usability of creating portfolios on CreativeHotlist.com, FigDig.com and CarbonMade.com. Personally, I use all three, but for different reasons. Click past the jump to read why.

Posted by DMo on February 20th, 2009

Filed under Web, advertising, copywriting, design | 1 Comment »

The Diary of a Creative Director

This stuff is certainly not new (as you’ll see by the “Cannes 2007″ signage), but I just came across it and thought it was awfully cool.
The Black Bag family of sites (a career-oriented network for creative professionals) started the Diary of a Creative Director—a series of insightful video interviews with some of the top CDs [...]

Posted by DMo on February 12th, 2009

Filed under advertising, copywriting | No Comments »

Email marketing tip: system text—good. heavy images—bad.

It amazes me that so many big companies, i.e., IKEA, still struggle with email marketing creative.  It’s not rocket science, and yet, most of the promotional email I receive, particularly from retail companies, is unreadable or missing key components of the message.
System text is your email’s best friend
This IKEA example is a great one. Note [...]

Posted by DMo on January 26th, 2009

Filed under Web, advertising, copywriting | 1 Comment »