Archive for the ‘advertising’ Category
JetBlue’s Welcome Bigwigs
A few weeks back, JetBlue released a landing page and a funny print piece aimed at “the now private jet-less.”
Today, JetBlue followed it up with a clever little video campaign. There are a couple of real funny moments within the videos (like the line, “JetBlue can get you to many cities where you already own [...]
Want to become a Web celebrity?
***UPDATE 3.16.2009*** Apparently, the link included in the survey (after the jump) doesn’t collect your email address. Not super convenient. So, if you have any interest in this, please fill out said survey AND email me at my McCann address (david.morrissey at mccann dot com). Cheers.
My agency is looking to recruit people for some Internet [...]
An interesting day on Twitter
A couple of interesting business uses on Twitter today.
The biggest was Skittles.com, which changed its homepage to a live Twitter search for the trend #skittles. Whether you think it’s good marketing or not (some wonder what the message is in all of this), there have been countless Tweets about the trend. Probably because people are [...]
Email marketing tip: Writing subject lines
Writing subject lines can be tricky. They’re difficult because they offer your message two hurdles. First, if a message is marked as spam, more often than not, it is because of the content of the subject line, not the actual message. And secondly, you have to write a subject line that not only gets past [...]