At the SMCSLC meeting earlier this month, one attendee asked a great question. Paraphrased roughly, she inquired, how does one go about convincing business decision makers that social media is worth the time and effort?
Now especially, BDMs (as the media nerds upstairs call ‘em) are more worried about ROI than ever before. But that’s not [...]

Writing subject lines can be tricky. They’re difficult because they offer your message two hurdles. First, if a message is marked as spam, more often than not, it is because of the content of the subject line, not the actual message. And secondly, you have to write a subject line that not only gets past [...]

Piece-by-bloody-piece, this site is coming along. I’ve added a page called Freebies and will use it to house free, informative articles.
Check it out.

Looks like I’m gonna be working on improving and adding to KRCL’s social media offerings. It’s a tall order (the Myspace page was last updated sometime during the Bush administration—as in, the first Bush administration), so bear with me.
Here’s the first step: KRCL now has a Facebook fans page. If you’re a listener, please consider [...]