Every day, we participate in a couple of different levels of communication: interactional and transactional. Transactional is the type of deep communication you probably wouldn’t participate in with strangers. Interactional communication is really just a fancy phrase for trivial small talk.
The recession is common ground
These days though, small talk is moving beyond the hi-how-are-yous, and [...]

It amazes me that so many big companies, i.e., IKEA, still struggle with email marketing creative.  It’s not rocket science, and yet, most of the promotional email I receive, particularly from retail companies, is unreadable or missing key components of the message.
System text is your email’s best friend
This IKEA example is a great one. Note [...]

Charlene Li (not pictured), of Altimeter Group, posted a very interesting presentation last week, examining what lies ahead for the near future of social networking.
Oddly, Li doesn’t once mention anything about flux capacitors, Doloreans or hover boards.
One item of interest though—and long over due—is the idea of universal login and authentication for all of your [...]

I know, you’ve probably already seen this. Like, a thousand times. But these fine researchers were nice enough to update the information (but unfortunately, not the soundtrack) toward the end of 2008, releasing a 3.0 version. And since I’m referencing it in a student paper, why not give ‘em some props here, too?
If you haven’t [...]